A plain-language reference on Name, Image, and Likeness for college athletes.
Name, Image, and Likeness (NIL) refers to the right of college athletes to monetize their personal brand. Since July 1, 2021, NCAA student-athletes have been able to profit from their NIL through endorsement deals, sponsorships, social-media partnerships, autograph signings, and more — all while maintaining their eligibility to compete.
Use your name for promotional purposes — merchandise, camps, clinics, and personal branding. Covers your legal name, nickname, or any identifier associated with you.
License your photograph, video footage, or visual representations for commercial use — everything from social-media posts to billboards and product packaging.
Control the commercial use of your persona — your signature, voice, biographical information, and other unique characteristics that identify you as an individual.
Common avenues athletes use to monetize their brand.
Partner with brands for sponsored posts, product reviews, and influencer campaigns.
Sign memorabilia, trading cards, and merchandise for fans and collectors.
Appear at local businesses, restaurants, and events as a brand ambassador.
Create and sell personal branded apparel, accessories, and products.
Host sports camps, training sessions, and skill-development clinics.
Stream gameplay, create content, and partner with gaming brands.
Report all NIL activities to your institution's compliance office as required.
NIL compensation cannot be contingent on athletic performance or enrollment.
Cannot use an institution's logos, uniforms, or facilities without permission.
Follow your state's specific NIL legislation and regulations.
Avoid deals with gambling, tobacco, alcohol (if under 21), and adult entertainment.
NIL income is taxable — maintain records and consider professional tax advice.